Being not your average tech event, The Next Web aims for a design that is experienced by few, but witnessed by many via social media and other channels.
Boompje Studio and its partners came up with the concept of both exploiting the conference site and using new technologies to create an intimate atmosphere for its visitors and a grand user experience for the viewers at home.
For the show design, we used revolutionary software to track speakers real time with light and motion graphics. We used 2.7km of LED strips meticulously tied to the wrought-iron roof construction of the Gashouder to create a 360-degree visual explosion. To allow us to manipulate real time video with graphics, we applied Notch software.