Brief
Electric Zoo is New York City’s premier electronic dance music festival. For it’s seventh edition the festival and stages were designed round the theme Transformed. Transformation is one of Electric Zoo’s core values and they wanted to emphasize this with the design of the stages and artwork.
Concept
Electric Zoo is obviously themed with animal life and finding your ‘spirit animal’, but the festival wanted to transform from literal interpretations of animals. Keeping this in mind Boompje Studio designed several stages in an organic way suggesting animal life but playing with form and perspective.
Production
What better ‘animal’ for the theme Transformed as a phoenix? Phoenixes are reborn from the ashes of its predecessors and represent new life. The design of the mainstage is our vision and interpretation of the phoenix, shaped in organic and abstract forms.
